Social Media Trends in UAE 2022

Social media being the most popular platform humans communicate with each other and brands, not only in UAE but across the globe. Global Edge being one of the best social media agencies in UAE.

Social media is the most popular platform for humans to communicate with each other and brands, not only in UAE but across the globe. Global Edge is one of the best social media agencies in the UAE. Around 98.99% of the total UAE population spends an average amount of time on social media platforms. 99% of the population in the UAE has access to the internet. The UAE population’s average spending time on social media platforms is 3 hours and 4 minutes.

The most popular messenger app in the UAE is whatsapp with 8.08 million users. Around 53% of users use social media to connect with friends and relatives. As per the reports, WhatsApp, Facebook, and Instagram are the most popular three platforms in UAE used by internet users. Tiktok also we can say Influencer Marketing is also getting popular day by day by covering 59.07% of users in UAE.

Why Social Media Marketing Is Important?

Build Brand Awareness Across different platforms, companies can tell their story, why they supply the services they provide and keep audiences updated with customer and employee stories. If B2B leaders can leverage their employees’ voices, they’ll extend their brand reach even further. Every employee contains a personal network, and every network has potentially many contacts. In turn, each of these contacts is connected to many others.

1. Generate Leads

Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. Not only does one build credibility with potential customers, but these strategies may result in gaining leads.

2. Nurture Leads

Social selling enables sales professionals to make relationships with leads. By leveraging their thought leadership pieces, social proofing, and other content, they will help potential customers solve problems. In turn, this permits your sales team to build trust and credibility.

3. Implement Social Listening

Listen to customers and what people are saying about their company. This offers you an opportunity to induce candid feedback about how others view your brand. It opens a window into improving the weaker areas of your business while reinforcing aspects that already resonate with people.